Meet your coach
Coach.
Athlete.
Performance specialist.
I help endurance athletes maximise their potential through intelligent training and structured progression.
My coaching journey
Like many athletes, my journey into endurance sport started with curiosity. What began as a personal challenge quickly became a deep fascination with performance: how the body adapts, how training stress translates into improvement and how intelligent structure unlocks potential. Over the years I’ve experienced the sport from multiple perspectives:
- As an athlete
- As a student of endurance performance
- And as a coach helping others reach their goals
What I discovered is simple. Most athletes are capable of far more than they realise. They just need the right structure, guidance, and feedback.
That’s what coaching provides.
My experience
I combine real-world racing experience with structured coaching expertise.
Experience
20+ years of endurance racing experience, from sprint triathlons to a Double Ironman, marathon swims and ultramarathons
Podiums
Progressed from second-to-last in my first race to multiple podiums and top 10 finishes across a range of distances
Achievements
Multiple World Championship qualifications across Olympic, 70.3 and Ironman
What it’s like to work with me
Athletes often say working with me feels different from traditional coaching. The focus is not just on completing sessions. It’s about understanding your training and becoming a smarter athlete. The relationship is collaborative. Because the best results come when coach and athlete work as a team.
You can expect:
- Clear communication
- Honest feedback
- A coach who genuinely cares about your progress
- Structured progression
- Long-term development
The tools I use
My approach is all about using all available tools and testing to remove the guesswork from training and provide exactly what an athlete needs to drive improvements. I work with a range of industry leaders to bring that approach to life.
“Having a coach like Matt, who has performed at a good level, means that I can trust the advice he gives me. Whether that's training, nutrition or new gear choices.”
Matt Cole
Age Group 70.3 and Ironman Athlete
“I'm pushing the boundaries and feeling more ready than ever. Matt's coaching pushes and motivates me, and helps me stay injury-free, which has been really important."
Tariq Valente
Age Group 70.3 and Ironman Athlete
“I'm incredibly excited about my first half distance! Matt has been an awesome coach. I've really enjoyed working with him and feel much more prepared and knowledgeable than I would have otherwise.”
Andrew Dawson
Age Group 70.3 Athlete
Get started
Start training with structure and purpose
If you're not sure which coaching package is right for you, tell me more about you and your goals and I can advise which package fits you best.
